Alicia Figueroa is a creative content strategist and UGC creator who has been immersed in the social media and digital marketing world since 2021. She began her journey as a social media manager for a non-profit organization, where she discovered her passion for storytelling and authentic digital connection. Her role soon expanded into influencer marketing coordination, giving her a deep understanding of brand partnerships, audience engagement, and campaign execution.

Since then, Alicia has collaborated with dozens of notable brands — including Que Bella Beauty, Lumene Skincare, and a variety of local businesses — producing high-performing, on-brand content that drives awareness and builds trust. Her diverse experience across beauty and lifestyle industries allows her to bring a unique blend of creativity, strategy, and relatability to every project she takes on.

Alicia’s work is rooted in helping brands connect with their audiences through visually captivating and genuine storytelling. Whether it’s product-focused UGC or aesthetic lifestyle visuals, her goal is always to create content that inspires confidence, authenticity, and results.

Think Alicia would be a great fit for your next campaign? She’d love to connect!